Martin Jackson leads CRU's lithium analysis as part of the battery materials team, after joining CRU in 2018 from a background in mineral exploration.

Following a five year career as a geological consultant for the mining and mineral exploration industry in Africa and the Middle East, Martin's primary role is to develop CRU's lithium and battery materials analysis services.

Martin holds an MSc (Eng) in Mineral Economics from the University of Witwatersrand, Johannesburg, and a BSc in Economic Geology from the University of KwaZulu-Natal.

Max joined CRU in 2025 and is Head of Battery Technology and Costs. He started his career as a battery scientist working on novel materials and scaling production techniques. He previously led research and analysis at a leading market intelligence firm, covering full value chain analysts across battery and electric vehicle markets.

Max holds an MSc in Materials for Energy and Environment from University College London, and is based in the London office.

Simon is CRU’s Director of Energy Transition. He is responsible for driving and communicating CRU’s strategy and insights with respect to the technologies and materials that will drive decarbonisation, helping CRU clients to navigate the energy transition.

An electrical engineer, Simon began his career in the UK steel industry before making the switch to business and technology journalism. He spent several years in the US as an editor, analyst, consultant and latterly CEO of a publicly traded US software company. In 2008 he moved into renewable energy as a co-founder of a startup dedicated to improving the efficiency of crystalline silicon solar cells, and two years later he co-founded a solar module factory design and integration company.

In 2015, Simon founded Exawatt to provide detailed cost and performance forecasting, supply-chain analysis and strategic consulting in sectors that are united by common theme: decarbonisation through electrification. These include solar PV, energy storage, electric vehicles and power electronics. Exawatt was acquired by CRU Group in early 2023.